Sarah Kendall stars in Georg Jensen campaign

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Kate Stone

Comedian Sarah Kendall is one of the new faces of design company Georg Jensen. The silverware specialists have launched a new advertising campaign, You Can Never Be Too Much You, which celebrates ‘influential and inspirational’ women.

Sarah stars alongside award-winning film director Susanne Bier from Denmark, world champion welterweight boxer Cecilia Brækhus from Norway, professional motocross rider Behnaz Shafiei from Iran, and one of the world’s leading chefs American Dominique Crenn.

This ad campaign follows the appointment of Georg Jensen’s first female chief executive in its 112-year history, Eva-Lotta Sjöstedt. Eva said: “At Georg Jensen we’ve always encouraged women to be themselves and make their own success – our campaign is the extension of that very philosophy and the women featured are the embodiment of that.

“We wanted this campaign to transcend ideals about beauty, putting focus on personality first. The women featured are powerful role models, and we’re very proud to be featuring.”

The company picked Sarah Kendall because: “Some say women are not funny. Sarah Kendall has proved the ignorant clichés wrong. She has established herself as one of the hottest names on the international comedy scene and has won some of the most prestigious stand-up comedy awards there are. Sarah Kendall is loud. Louder than most people. She yearns to hit the sore spots on point and make people laugh and reflect – and she is not apologising for it.”

You can watch the advert here!

https://www.youtube.com/watch?v=nNVET7ZPxbs

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