In the current climate many magazine and newspaper publications are finding keeping afloat challenging. Last year a magazine once popular with many young women and teenagers, 'More!' magazine published it's final position of the fortnight and folded. 'Front' magazine has announced it is closing down and today the papers are reporting that 'Nuts' magazine will also now cease publishing.
Managing Director at IPC, 'Nuts' magazine publisher, Paul Williams said "After 10 years at the top of its market, we have taken the difficult decision to propose the closure of Nuts and exit the young men's lifestyle sector."
Media analyst at Enders Analysis Doug McCabe is not surprised: "Men's magazines have been falling for some time. One reason is the migration of the readership online."
One group of people pleased to hear the news of 'Nuts' closure is the organisation Lose the Lads' Mags, who believe magazines such as 'Nuts' dehumanize and objectify women. Campaigners for Lose the Lads' Mags said: "For ten years Nuts has lined supermarket shelves with images portraying women as dehumanised sex objects. The research is all too clear on the consequences of this: attitudes that underpin violence against women."
The lad mag 'Nuts' was one of the chief publications targeted by UK Feminista and Object's campaign Lose the Lads' Mags last year. The campaign succeeded in getting lad mags off the shelf at all Co-operative stores, with the chain agreeing to no longer stock such publications. Since the Co-operative pulled 'Nuts' from their shelves the publication has seen its sales plunge by a third.
