The Gerety Awards has confirmed the return of its partnership with Funny Women for the 2026 Humour Cut jury for the second year running. Named for Frances Gerety, the Gerety Awards brings together a global jury to select the best in advertising from a powerful perspective.
The awards celebrate campaigns that are not only award-worthy but resonate with the world’s most powerful consumers, recognising work based on a single criterion: the originality of the idea and the creativity of its execution.
The Humour category at Gerety celebrates the very best of funny advertising. Making people laugh is one of the most refined arts in entertainment, and humour remains one of the most effective ways brands connect with audiences in memorable and culturally relevant ways.
Votes from the Funny Women jury will be included alongside those of the global executive jury when determining the shortlist, which will be announced in early June.
Gerety co-founder Lucía Ongay said: “Humour has always been an important part of the Gerety winners showcase and we have seen some fantastic campaigns rewarded in this category over the years as humour takes back its prominent place in advertising. We are delighted to once again partner with Funny Women for this unique jury and to share the selected work with their audience.”
Commenting on the partnership, Lynne Parker, Funny Women founder, said: “Comedy and humour are essential components of everyday life – it’s our superpower as human beings. Every form of culture, from books to film, theatre, media and politics, embraces humour. Above all we remember the funny stuff and humour sells.”
This year Lynne will be joined on the Humour jury by a diverse group of performers, producers and creative leaders including Monica Gaga, Robin Golinski and Kirstin Miller.
The jury also includes Val Troy, Tracey Barr and Carly Smallman, alongside Rachel Creeger, Ali Jay, Harriet Minter and Lauren Allpress.
The Gerety Awards jury brings together leading creative voices from across the global advertising industry, with judges from more than 50 countries evaluating work based on a single criterion: the originality of the idea and the creativity of its execution.
Entries for the 2026 Gerety Awards are now open, with the standard deadline set for April 17. Agencies and brands have their work judged by some of the industry’s most respected creative leaders and to contribute to global industry rankings.
For more information visit www.geretyawards.com
