Shameless plug: Welcome to copywriting
I’m sure many of you have read my previous works for Funny Women and thought ‘psht, I could write like that’. If copywriting as a career appeals to you but you’re stuck in beginner mode, come to my free talk on April 30th. I say ‘my’. Two other ladies and a delightful man will be […]
House of Fraser gets uncomfortably Emojinal
You’ll remember where you were on the morning of February 1st, 2016. It’s a turning point you’ll never forget. Today will go down in history as the day that House of Fraser’s Twitter account went completely bonkers. It’s been taken over by something called #Emojinal, a word and movement that seems to have been made […]
Sorry, you’re just not my typeface
Some people (I say ‘some people’ – mainly writers) have a font that they prefer typing in. I’ve quite liked both Calibri and Century Gothic for a long time. There’s one client that asks for all copy to be set in Arial, and the rest of the time Helvetica will usually do. The manner in […]
