All’s Fair in Love and Edinburgh Reviews

4 minute read
Picture of Jay Jay

Jay Jay

There’s no shortage of anecdotal evidence of sexism in comedy. The Howl Sanctuary‘s Jay Jay crunched the numbers of Edinburgh star ratings and found out that the truth is more nuanced. Here’s what she discovered.

During August, I’ve lurked like a benign spectre on various Facebook groups for stand-up performers and have seen the same themes crop up again and again: gender bias. This publication only awards one star to women. That reviewer only rates men. This reviewer reckons a woman discussing her fertility is somehow too niche for public consumption: two stars.

Of course, it would be unnatural if there weren’t a small punnet of sour grapes attached to some of these remarks; a comic probably won’t ask a reviewer to their wedding if they’ve said their show’s a hackneyed pile of garbage.

But individual gripes aside, I wanted to know if there was any truth in the rumours of gender bias in the awarding of stars, so I decided to crunch the numbers to ascertain if bias really existed, and who the worst offenders were. 

In all, I looked at 1530 stand-up reviews across 12 publications: Fest, The Skinny, Broadway Baby, Ed Fest Mag, The Wee Review, The Scotsman, One 4 Review, Chortle, Fringe Guru, The List, The Telegraph and The Guardian. Although the latter two are small, their ratings mean a lot so they were worthy of inclusion.

Averaging across these 12 publications, there appears to be little gender bias with the exception that men are more likely to be awarded a one star rating (which is a little misleading as the sample size of one star reviews is tiny – many publications don’t give any at all). But although the overall picture looked benign, once I began to break down star ratings at each publication, a different picture emerged.

There are more male than female comics performing, so you can’t compare like for like. In order to ascertain how fairly stars were awarded to men and women, I calculated the average gender split reviewed by each publication, and then worked out what percentage of each type of star rating were awarded to men and women.

So, as an example, The Wee Review rates 66% men and 34% women overall, yet awarded 93% of their five-star ratings to men and the remaining seven percent to women. This would suggest some element of bias. When I spoke to the editor, Robert Peacock, he explained their reviewing process. Reviewers get a certain amount of ‘Editor’s Picks’ shows allocated to them to see, with a reasonable gender breakdown of 54 male comics (59%), 38 female comics (41%). After that reviewers choose their own shows, and it is here that Robert suggests ‘once everyone had done their requisite Editors’ Picks, they went for familiar territory. For some of our male writers, this may have been male stand-up comics. I propose that if this approach results in only one five star review awarded to a woman out of 14 five star ratings, the system by which shows are allocated for review would benefit from an overhaul.

In the interest of fairness it’s worth mentioning that the Wee Review did not replicate the same level of bias across all star categories – for instance, the four star awards were tipped in favour of women, and the three star awards were fairly even. But as fringe regulars Kate Smurthwaite and Athena Kugblenu both pointed out to me  – it’s the high reviews that market your production and get the punters through the door. Five star ratings matter.

The Scotsman was the only one publication that indicated bias towards men across the board, awarding them far more five star and four star ratings and reserving the one star and two stars for the women. When I spoke to their arts editor for comment, he simply informed me that his reviewers were all unbiased and highly experienced thank-you-very-much and assured me my remarks would be borne in mind at next year’s festival. So far, so revolutionary.

By contrast, I spoke to Ben Venables, comedy editor at The Skinny, which is more favourable to women than the average for each star-rating category. Ben explained there was a clear ethos in place about criteria for reviewing in general: schedules were assigned in advance and at random so reviewers could not choose ‘favourite’ performers – at many other publications it’s commonplace for people to choose who they review. It’s worth mentioning that The Skinny awards very few stars out the extreme ends of the spectrum which can have the effect of disguising bias because the two, three and four star categories become larger. Hearteningly, Ben showed an awareness that even where they were getting it right on areas like gender, their reviewers still tended to meet a certain age, race and class demographic. He recognised the imperfections in their system, which is at least a start. He also told me quite frankly that they vet potential reviewers. Anyone with the attitude that ‘women aren’t funny’ never gets through the door.

There are many variables when analysing such data, and I have to say at the end of the project I was left feeling I had more questions than answers. That’s not to say that there’s no value to such analysis; certainly a fuller picture could be given by including an analysis of the data from preceding years. There’s definitely also scope for a more qualitative examination of ratings criteria across different publications, gender breakdown of reviewing staff and perhaps even a sociolinguistic examination of gendered language in reviews. The work goes on.

Jay’s original analysis and the full data set are available here!

Check these out

From the Funny Women Team

June Gig Guide

As ever, there are some fabulous comedy shows to catch this month of June, whatever the weather, from fantastic stadium acts, to superb work in progress and Edinburgh preview shows, with some dazzling variety and cabaret shows too. So why not have a read and book to catch one?

Read More »
Get notified when registration opens

Comedy Shorts Award Entry Requirements

The deadline for registration for the Comedy Shorts Award has passed.

Funny Women NextUp…Comedy Shorts Award

Are you a budding Director? Producer? Screenwriter? Are you collaborating with friends to make a funny video? Then we are looking for YOU!

If you have a short film or sketch that you think is hilarious, then enter your work for our Comedy Shorts Award to be in with a chance of winning some life-changing support and mentoring from comedy professionals.

WHAT KIND OF FILM ARE YOU LOOKING FOR?

A 1- 6 minute film that can take the form of anything comical. It’s a great opportunity to show us your creative flair and have fun!

WHO CAN ENTER?

This award is open to all women filmmakers and content developers. The film must be an original narrative created, produced and devised by a woman, or women, although male cast and crew members are allowed.

ARE THERE ANY ELIGIBILITY REQUIREMENTS FOR MY FILM?

Yes – we require all films to be 6 minutes or under, to be entirely original dialogue, to not feature brand logos and most importantly, to only use music with the written consent of the performer and/or publisher either personally or via the PRS system https://www.prsformusic.com/ .

WHAT WILL YOU DO WITH MY FILM?

We will broadcast selected entries on our Funny Women YouTube channel and social media (so keep an eye out) and the top 10 finalists’ films will also hosted on a dedicated Funny Women Comedy Shorts Awards page on our website. We will also broadcast the final 3 entries as part of the grand final night.

HOW IS IT JUDGED?

Films are judged for production, concept, delivery/performance, creativity, writing and overall funniness. The top 10 films are then viewed by an independent judging panel of top television and film industry professionals who will choose one overall winner and two runners up. The final three will be invited to attend the grand final in London on the 23rd September.

WHAT CAN I WIN?

2021 Funny Women Awards Prizes

The deadline for registration for the Comedy Shorts Award has passed.

If you need further information please contact us here